TY - BOOK AU - Rodgers, F. G. Buck TI - Ibm way : : Insights into the world's most successful marketing organization SN - 0063370476 U1 - 338.7610040973 ROD PY - 1986/// CY - New Delhi PB - : USB Publishers and Distributors, KW - Biography. KW - Business KW - Rodgers, F. G. Buck KW - Archive ER -