: marketing and selling high-tech products to mainstream customers Geoffrey A Moore creator text Selling -- High technology. High technology -- Marketing. Technological innovations -- Marketing. Geoffrey A. Moore Marketing xxu New York : Collins Business Essentials , 2006 monographic eng

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xxi, 227 p. : ill. ; 21 cm / Geoffrey A Moore 658.8 MOO 9780060517120 HCL 140702 20140702194545.0