TY  - BOOK
AU  - Geoffrey A Moore
TI  - Crossing the chasm : : marketing and selling high-tech products to mainstream customers
SN  - 9780060517120
U1  - 658.8 MOO	  
PY  - 2006///
CY  - New York 
PB  - : Collins Business Essentials
KW  - Selling -- High technology.
KW  - High technology -- Marketing.
KW  - Technological innovations -- Marketing
KW  - Geoffrey A. Moore
KW  - Marketing
ER  -