TY  - BOOK
AU  - Marshal Cohen
TI  - Why customers do what they do: : who they are, why they buy, and how you can anticipate their every move
SN  - 9780070616127
U1  - 658.8342 COH 
PY  - 2006///
CY  - New York 
PB  - : McGraw-Hill
KW  - Consumer behavior.
KW  - Verbraucherverhalten
KW  - Marshal Cohen
KW  - Marketing
ER  -