TY  - BOOK
AU  - Chuck Pettis
TI  - TechnoBrands : : how to create & use "brand identity" to market, advertise & sell technology products
SN  - 9780814402436
U1  - 620.0068 PET 
PY  - 1995///
CY  - New York 
PB  - : AMACOM
KW  - High technology -- Marketing.
KW  - Technological innovations -- Marketing.
KW  - Brand name products
KW  - Chuck Pettis
KW  - Marketing
ER  -