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  <titleInfo>
    <title>Case studies in marketing</title>
    <subTitle>: the Indian context</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Srinivasan, R.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <typeOfResource>text</typeOfResource>
  <genre authority="">Marketing.</genre>
  <genre authority="">Management.</genre>
  <genre authority="">Marketing in India.</genre>
  <genre authority="">Service Marketing.</genre>
  <genre authority="">Intermational Marketing.</genre>
  <genre authority="">and Case studies in Marketing.</genre>
  <originInfo>
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    <place>
      <placeTerm type="text">New Delhi, India</placeTerm>
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    <publisher> : PHI Learning Private Ltd.</publisher>
    <dateIssued>, 2012</dateIssued>
    <edition>5th.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>xvi,368p. 23cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">/ R Srinivasan .</note>
  <classification authority="ddc">658.80954	SRI</classification>
  <identifier type="">;S R Book Distributors. ;12, Satyam Enclave, New Kot Gaon, Ghaziabad.</identifier>
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