TY  - BOOK
AU  - Srinivasan, R. 
TI  - Case studies in marketing : : the Indian context 
U1  - 658.80954	SRI 
PY  - 2012///
CY  - New Delhi, India
PB  -  : PHI Learning Private Ltd.
KW  - Marketing
KW  - Management
KW  - Marketing in India
KW  - Service Marketing
KW  - Intermational Marketing
KW  - and Case studies in Marketing
ER  -