TY  - BOOK
AU  - Verganti, Roberto.
TI  - Design-driven innovation : : changing the rules of competition by radically innovating what things mean
SN  - 9781422124826
U1  - 658.514 VER 
PY  - 2009///
CY  -  Boston
PB  - : Harvard Business Press
KW  - Technological innovations
KW  - Industrial management
KW  - Innovation
KW  - Management
KW  - and Design-driven innovation
ER  -