TY  - BOOK
AU  - Newell, Frederick
TI  - Why CRM doesn't work : : How to win by letting customers manage the relationship
SN  - 9780749442415
U1  - 658.812 NEW 
PY  - 2004///
CY  - Princeton 
PB  - : Cogan Page, 
KW  - CUSTOMER RELATIONSHIP.
KW  - CUSTOMER MANAGEMENT
KW  - Newell; Frederick
KW  - Management
ER  -