TY  - BOOK
AU  - Magretaa, Joan
TI  - Understanding Michael Porter: : the essential guide to competition and strategy
SN  - 9781422160596
U1  - 658.401MAG 
PY  - 2012///
CY  - Boston, 
PB  - :Harvard Business Review Press, 
KW  - Management
KW  - Competition
KW  - Strategic planning
KW  - Strategisches Management
KW  - Joan Magretta
KW  - Understanding Micheal Porter
ER  -