TY  - BOOK
AU  - Luther , William M 
TI  - The Marketing Plan: : how to prepare and implement it
SN  - 0814478050
U1  - 658.802 LUT 
PY  - 2001///
CY  - New York 
PB  - : American Management Associaton 
KW  - Management
KW  - Marketing
KW  - Business Economics
KW  - William M Luther
KW  - and The Marketing Plan
ER  -