TY  - BOOK
AU  - Kim, W Chan 
TI  - Blue ocean strategy: :how to create uncontested market space and make the competition irrelevant
SN  - 9781591396192
U1  - 658.802KIM 
PY  - 2005///
CY  - Boston 
PB  - : Harvard Business Review 
KW  - Management
KW  - Market segmentation
KW  - Economic Competition
KW  - Strategisch management
KW  - W Chain Kim
KW  - Blue ocean Strategy
ER  -