TY - BOOK AU - Perreault, William D TI - Basic marketing: :a global-managerial approach SN - 9780070620186 U1 - 658.8PER PY - 2013/// CY - New Delhi PB - :Tata Mc Graw HIll KW - Management KW - Markeing KW - Marketing -- Management KW - Export marketing -- Management KW - William D Perreault KW - Basic Markeing ER -