Crossing the chasm
: marketing and selling high-tech products to mainstream customers
Moore, Geoffrey A. ; McKenna, Regis.
creator
text
High technology.
High technology Marketing.
Technological innovations Marketing.
Innovations Marketing.
Moore,Geoffrey A.
and Crossing the chasm.
xxu
New York, NY
: HarperBusiness Essentials
, ©2002
monographic
eng
xxi, 227 p. : ill. ; 21 cm.
/ Geoffrey A Moore.
658.8 MOO
;S R Book Distributors ;12, Satyam Enclave, New Kot Gaon, Ghaziabad.
140709
20150402163437.0