TY  - BOOK
AU  - Moore, Geoffrey A.
TI  - Crossing the chasm : : marketing and selling high-tech products to mainstream customers
U1  - 658.8 MOO 
PY  - 2002///
CY  - New York, NY
PB  -  : HarperBusiness Essentials
KW  -  High technology
KW  - High technology Marketing
KW  - Technological innovations Marketing
KW  - Innovations Marketing
KW  - Moore,Geoffrey A
KW  - and Crossing the chasm
ER  -