TY  - BOOK
AU  - H. David Hennesse
TI  - Global account management: : creating value
SN  - 9780470848920
PY  - 2003///
CY  - Chichester 
PB  - : John Wiley & Sons
KW  - Export marketing
KW  - Export marketing -- Case studies
KW  - Marketing -- Key accounts
KW  - H. David Hennessey and Jean-Pierre Jeannet
KW  - MANAGEMENT
ER  -