TY  - BOOK
AU  - Merrill R Chapman
TI  - The product marketing handbook for software
SN  - 9780967200866
PY  - 2004///
CY  - Killingworth, CT 
PB  - : Aegis Resources
KW  - Computer software -- Marketing
KW  - Computer software industry
KW  - Direct marketing
KW  - Merrill R Chapman
KW  - Computer science
ER  -