TY  - BOOK
AU  - Marc H Meyer
TI  - The power of product platforms : : building value and cost leadership
SN  - 9780684825809
PY  - 1997///
CY  - New York 
PB  - : Free Press
KW  - New products -- Management
KW  - Product management
KW  - Managing product platforms
KW  - Marc H Meyer
KW  - Management
ER  -