TY - BOOK AU - Mark J Barrenechea TI - Software rules : : how the next generation of technology tools will increase strategic effectiveness - and create competitive advantage SN - 9780071385169 U1 - 658.05 BAR PY - 2002/// CY - New York PB - : McGraw-Hill KW - Business -- Data processing KW - Electronic commerce KW - Organizational effectiveness KW - Mark J Barrenechea KW - Management ER -