00840nam a22002417a 4500 SNU 20140717134209.0 140717b xxu||||| |||| 00| 0 eng d 9781591392101 ;Brijwasi Book Distributors. ;H-87,Lalita Park, Laxmi Lagar,Delhi. ;BW/002608 ;03/07/2014 658.802 KUM Kumar, Nirmalya ; Kotler, Philip. Marketing as strategy : understanding the CEO's agenda for driving growth and innovation. / Nirmalya Kumar. Boston, Mass. : Harvard Business School Press , ©2004. xv, 270 p. : ill. ; 24 cm. 995 Marketing. Strategic planning. Strategic Segments. Kumar,Nirmalya. and Marketing as strategy. ddc BOOK 15506 15506 0 0 ddc 0 1 SNUL SNUL 2014-07-17 995.00 0 658.802 KUM 12065 2014-07-17 00:00:00 2014-07-17 BOOK