Marketing as strategy
: understanding the CEO's agenda for driving growth and innovation
Kumar, Nirmalya ; Kotler, Philip.
creator
text
Marketing.
Strategic planning.
Strategic Segments.
Kumar,Nirmalya.
and Marketing as strategy.
xxu
Boston, Mass
: Harvard Business School Press
, ©2004
monographic
eng
xv, 270 p. : ill. ; 24 cm.
/ Nirmalya Kumar.
658.802 KUM
9781591392101
;Brijwasi Book Distributors. ;H-87,Lalita Park, Laxmi Lagar,Delhi.
140717
20140717134209.0