TY  - BOOK
AU  - Kumar, Nirmalya
TI  - Marketing as strategy: : understanding the CEO's agenda for driving growth and innovation
SN  - 9781591392101
U1  - 658.802 KUM 
PY  - 2004///
CY  - Boston, Mass.
PB  -  : Harvard Business School Press
KW  - Marketing
KW  - Strategic planning
KW  - Strategic Segments
KW  - Kumar,Nirmalya
KW  - and Marketing as strategy
ER  -