Brand breakout
: how emerging market brands will go global
Kumar,Mirmalya. ; Steenkamp, Jan-Benedict E.
creator
text
Marketing
Brand name products.
Branding
Kumar,Nirmalya.
and Brand Breakout.
xxu
Houndmills, Basingstoke, Hampshire
: Palgrave Macmillan
, 2013
monographic
eng
xvi, 256 pages : illustrations ; 25 cm
/ Nirmalya Kumar.
658.827 KUM
9781137276612
;Brijwasi Book Distributors. ;H-87,Lalita Park, Laxmi Lagar,Delhi.
140717
20140717160235.0