TY  - BOOK
AU  - Kumar,Mirmalya.
TI  - Brand breakout : : how emerging market brands will go global
SN  - 9781137276612
U1  - 658.827 KUM 
PY  - 2013///
CY  - Houndmills, Basingstoke, Hampshire 
PB  - : Palgrave Macmillan
KW  - Marketing
KW  - Brand name products
KW  - Branding
KW  - Kumar,Nirmalya
KW  - and Brand Breakout
ER  -