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  <titleInfo>
    <title>Greater good</title>
    <subTitle> : how good marketing makes for better democracy</subTitle>
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  <name type="personal">
    <namePart>Quelch, John A. Jocz,Katherine E.</namePart>
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  <genre authority="">Marketing.</genre>
  <genre authority="">Democracy.</genre>
  <genre authority="">Greater Good</genre>
  <genre authority="">Quelch,John A.</genre>
  <genre authority="">and How Good Marketing Makes for Better Democracy</genre>
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    <place>
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    <publisher>: Harvard Business Press</publisher>
    <dateIssued>, ©2007</dateIssued>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
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    <extent>viii, 331 p.  ; 25 cm.</extent>
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  <note type="statement of responsibility">/John A. Quelch.</note>
  <classification authority="ddc">658.8 QUE</classification>
  <identifier type="isbn">9781422117354</identifier>
  <identifier type="">;Brijwasi Book Distributors. ;H-87,Lalita Park, Laxmi Lagar,Delhi.</identifier>
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