TY  - BOOK
AU  - Venugopal,Pingali.
TI  - Marketing Channel Management: : A Customer-centric approach
SN  - 780762195517
U1  - 658.8 VEN 
PY  - 2001///
CY  - London
PB  - : Sage Publication India
KW  - Marketing
KW  -  Management
KW  - Marketing channels
KW  - Venugopal,Pingali
KW  - and Marketing Channel management
ER  -