TY - BOOK AU - Carlson,Curtis Ray TI - Innovation : : the five disciplines for creating what customers want SN - 9780307336699 PY - 2006/// CY - New York PB - : Crown Business KW - Industrial management -- Case studies. KW - Creative ability in business -- Case studies. KW - Organizational effectiveness -- Case studies KW - Technological innovations -- Management -- Case studies. KW - New products -- Case studies ER -