TY  - BOOK
AU  - Ries, Al
TI  - Positioning - The Battle for your Mind: : How to be seen and heard in the Overcrowded Marketplace
SN  - 9780446347949
U1  - 659.1 RIE 
PY  - 1986///
CY  - New York
PB  - Warner Books
KW  - Marketing
KW  - Positioning (advertising)
KW  - Al Ries
KW  - Jack Trout
KW  - Positioning - the Battle for your Mind
ER  -