TY  - BOOK
AU  - Westwood, John
TI  - How to Write a Marketing Plan
SN  - 9788175543140
U1  - 658.802 WES 
PY  - 2006///
CY  - New Delhi
PB  - Kogan Page
KW  - How to write a Marketing Plan
KW  - Business books
KW  - John Westwood
KW  - The Sunday Times
KW  - Marketing plan
KW  - Marketing
ER  -