TY  - BOOK
AU  - 	Jean-Noël Kapferer
TI  - Strategic brand management:  : new approaches to creating and evaluating brand equity
SN  - 9780029170458
PY  - 1992///
CY  - New York : Free Press ; Toronto 
PB  - : Maxwell Macmillan Canada
KW  - Brand name products --
KW  - Management
KW  - Jean-Noël Kapferer
KW  - Portfolio
ER  -