00683nam a22002177a 4500003000400000005001700004008004100021020001800062028000800080100002600088245011300114260007600227300003400303655002800337655001600365655002500381655001500406655001400421942001300435999001700448SNU20140723142059.0140723b        xxu||||| |||| 00| 0 eng d  a9780029170458  aHCL  a	Jean-Noël Kapferer  aStrategic brand managementb : new approaches to creating and evaluating brand equityc/Jean-Noël Kapferer  aNew York : Free Press ; Toronto b: Maxwell Macmillan Canadac, ©1992.  a	v, 341 p.b : ill.c ; 25cm.  aBrand name products --   aManagement.  aJean-Noël Kapferer  aManagement  aPortfolio  2ddccHCL  c16202d16202