TY - BOOK AU - Peters, Thomas J. TI - Design: : Innovate Differentiate Communicate SN - 9781405302586 U1 - 658.5752 PET PY - 2005/// CY - London PB - Dorling Kindersley KW - Tom Peters essentials KW - Tom Peters KW - Design KW - Industrial design -- Management KW - Brand name products -- Management KW - New products -- Marketing KW - Creative ability in business ER -