TY - BOOK AU - Battelle, John TI - The search : : how Google and its rivals rewrote the rules of business and transformed our culture SN - 9781857883619 U1 - 338.761025040973 BAT PY - 2005/// CY - London PB - Nicholas Brealey KW - The Search KW - John Battelle KW - Google (Firm) KW - Internet industry -- United States KW - Web search engines KW - World Wide Web ER -