TY  - BOOK
AU  - Ulrich, Karl T.
TI  - Product design and development
SN  - 9780072471468
U1  - 658.5752 ULR 
PY  - 2004///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - McGraw-Hill/Irwin series in marketing
KW  - Product design and development
KW  - Karl T. Ulrich
KW  - Industrial management
KW  - Industrial engineeering
KW  - new products -- management
ER  -