TY  - BOOK
AU  - Linneman, Robert E.
TI  - Making Niche Marketing Work: : How to Grow Bigger by Acting Smaller
SN  - 9780070379548
U1  - 658.802 LIN 
PY  - 1991///
CY  - Singapore
PB  - McGraw-Hill
KW  - McGraw-Hill Marketing and Advertising series
KW  - Making Niche Marketing Work : how to grow bigger by acting smaller
KW  - market segmentation
KW  - market research
KW  - stanton, john L
KW  - Linneman, Robert E
KW  - Marketing
KW  - Business books
ER  -