TY  - BOOK
AU  - Kahn, Kenneth B.
TI  - The PDMA handbook of new product development
SN  - 9780471485247
U1  - 658.575 KAH 
PY  - 2005///
CY  - Hoboken, N.J. 
PB  - : Wiley
KW  - New products -- United States -- Management -- Handbooks, manuals, etc
KW  - Product management -- United States -- Handbooks, manuals, etc
KW  - Marketing
KW  - Kenneth B Kahn
KW  - Management
ER  -