TY  - BOOK
AU  - Kotler, Philip
TI  - Lateral marketing: : new techniques for finding breakthrough ideas
SN  - 9780471455165
U1  - 658.8 KOT 
PY  - 2003///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Lateral marketing : new techniques for finding breakthrough ideas
KW  - Fernando Trias de Bes
KW  - Philip Kotler
KW  - Marketing -- Management
KW  - Business books
ER  -