TY  - BOOK
AU  - Adner, Ron.
TI  - The wide lens:  : a new strategy for innovation
SN  - 9780670921683
U1  - 658.575 ADN 
PY  - 2012///
CY  - New York 
PB  - : Portfolio/Penguin
KW  -  Management
KW  - Technological innovations
KW  - New products Management
KW  - Adner,Ron
KW  - and The wide lens
ER  -