TY  - BOOK
AU  - Newell, Frederick, 1926-
TI  - Why CRM doesn't work: : How to win by letting customers manage the relationship
SN  - 9780749442415
U1  - 658.812 NEW 
PY  - 2004///
CY  - New Delhi
PB  - Kogan Page India
KW  - Why CRM doesn't work : How to win by letting customers manage the relationship
KW  - Frederick Newell
KW  - CUSTOMER RELATIONSHIP Management
KW  - Success in business
ER  -