TY  - BOOK
AU  - Prahalad, C. K.
TI  - The fortune at the bottom of the pyramid
SN  - 9788129707123
U1  - 339.46091724 PRA 
PY  - 2005///
CY  - Upper Saddle River, NJ
PB  - Wharton School Pub.
KW  - C K Prahalad
KW  - The fortune at the bottom of the pyramid
KW  -  	      International business enterprises -- Social aspects -- Developing countries.
KW  -  Non-governmental organizations -- Developing countries. Poor -- Developing countries.
KW  - Globalization -- Economic aspects -- Developing countries
KW  - International business enterprises -- Social aspects -- Wealth creation
ER  -