TY - BOOK AU - Prahalad, C. K. TI - The fortune at the bottom of the pyramid SN - 9788129707123 U1 - 339.46091724 PRA PY - 2005/// CY - Upper Saddle River, NJ PB - Wharton School Pub. KW - C K Prahalad KW - The fortune at the bottom of the pyramid KW - International business enterprises -- Social aspects -- Developing countries. KW - Non-governmental organizations -- Developing countries. Poor -- Developing countries. KW - Globalization -- Economic aspects -- Developing countries KW - International business enterprises -- Social aspects -- Wealth creation ER -