TY  - BOOK
AU  - Mohan, Manendra
TI  - Advertising Management:  : Concepts and Cases
SN  - 9780074517802
U1  - 659.1 MOH 
PY  - 1989///
CY  - New Delhi 
PB  - : Tata McGraw-Hill
KW  -   Advertising
KW  - Advertising -- Management
KW  - Advertising -- Case studies
KW  - Manendra Mohan
KW  - Management
ER  -