TY  - BOOK
AU  - Mohr, Jakki J.
TI  - Marketing of high-technology products and innovations
SN  - 9780130136060
U1  - 620.00688 MOH 
PY  - 2001///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Jakki Mohr
KW  - Marketing of high-technology products and innovations
KW  - High technology industries -- Marketing
KW  - Innovations
KW  - Success in business
ER  -