TY  - BOOK
AU  - Schumann, Paul A...[et al]
TI  - Innovate!: : straight path to quality, customer delight, and competitive advantage
SN  - 9780070557147
U1  - 658.8 SCH 
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - Paul A Schumann
KW  - Innovate! : straight path to quality, customer delight, and competitive advantage
KW  - Technological innovations -- Economic aspects
KW  - Marketing
KW  - Competition
KW  - Success in business
ER  -