TY  - BOOK
AU  - Buell, Victor P.
TI  - Handbook of modern marketing
SN  - 9780070088542
U1  - 658.8 BUE 
PY  - 1986///
CY  - New York
PB  - ; McGraw-Hill
KW  - Marketing
KW  - Mercadologia
KW  - Victor P Buell
ER  -