TY  - BOOK
AU  - Gale, Bradley T.
TI  - Managing customer value : : creating quality and service that customers can see
SN  - 9780029110454
U1  - 658.812 GAL 
PY  - 1994///
CY  - New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York 
PB  - : Maxwell Macmillan International
KW  - Quality of products -- Evaluation
KW  - Consumer satisfaction -- Evaluation
KW  - Marketing -- Management
KW  - Bradley T Gale
KW  - Management
ER  -