TY  - BOOK
AU  - Fraser-Robinson, John
TI  - Customer-driven marketing: : the ideal way to increased profits through marketing, sales and service improvement
SN  - 9780749424183
U1  - 658.812 FRA 
PY  - 1997///
CY  - London
PB  - Kogan Page
KW  - John Fraser-Robinson
KW  - Customer-driven marketing : the ideal way to increased profits through marketing, sales and service improvement
KW  - Customer services
KW  - Quality control
KW  - Marketing
ER  -