TY - BOOK AU - Miniter, Richard TI - The myth of market share: : why market share is the fool's gold of business SN - 9780609609880 U1 - 658.4012 MIN PY - 2002/// CY - New York PB - : Crown Business KW - The Myth of Market KW - : why market share is the fool's gold of business KW - Market share KW - Richard Miniter KW - Novel ER -