TY  - BOOK
AU  - Turner, Marcia Layton
TI  - How to think like the world's greatest new media moguls
SN  - 9780071360692
U1  - 302.23 TUR 
PY  - 2001///
CY  - New York 
PB  - : McGraw-Hill
KW  - How to think like the world's greatest new media moguls
KW  - Mass media -- Technological innovations
KW  - World Wide Web
KW  - Marcia Layton Turner
KW  - Novel
ER  -