TY  - BOOK
AU  - Rapp, Stan
TI  - The new maximarketing: : The classic guide to transforming your advertising, promotion, and marketing strategy for The Information Economy
SN  - 9780070520332
U1  - 658.8 RAP 
PY  - 1995///
CY  - New York
PB  - McGraw-Hill
KW  - Stan Rapp, Thomas L. Collins
KW  - MaxiMarketing : the new direction in advertising, promotion, and marketing strategy
KW  - Marketing
KW  - Advertising
KW  - Sales marketing
ER  -