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  <titleInfo>
    <title>The 18 immutable laws of corporate reputation</title>
    <subTitle>: creating, protecting, and repairing your most valuable asset</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Alsop, Ronald J.</namePart>
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  <genre authority="">Ronald Alsop</genre>
  <genre authority="">The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset</genre>
  <genre authority="">Wall Street journal book</genre>
  <genre authority=""> Corporate image. - </genre>
  <genre authority=""> Brand name products -- Management. </genre>
  <genre authority=""> Corporations -- Public relations. </genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
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    <place>
      <placeTerm type="text">New York</placeTerm>
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    <publisher>Free Press</publisher>
    <dateIssued>2004</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xii, 306 p. ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">/ Ronald J. Alsop</note>
  <classification authority="ddc">659.2 ALS</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Wall Street journal book</title>
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  <identifier type="isbn">9780743236706</identifier>
  <identifier type="">HCL</identifier>
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